Social Media's Effect On Gen Z Buying Habits Varies By Country

Thune's "Gen Z: The Future of Spending" report reveals that social media apps affect young consumers' shopping behaviors worldwide. However, its effects vary by country. In the U.S., Instagram, TikTok, and Youtube are the most popular apps for people ages 16 to 24, and 55% of those consumers have purchased a product after seeing it on social media. And in developing countries like Mexico, Brazil, and Vietnam, 80% of Gen Z consumers have purchased a product after seeing it on social media.