Packaged Goods Marketers Favor ROAS Among Outcome Metrics


CPG Brand Marketers’ survey “Moving The Needle:  Meet The Next Generation of Marketing Tools” finds 67% of consumer packaged goods (CPG) marketers said their return on ad spend (ROAS) was the most critical metric. Other key performance indicators (KPI) such as reach of targeted audience (16%), purchase intent (10%), and clicks (7%) were less important.