Sports Leagues See Biggest Gains In TikTok Following

Conviva's "TikTok Benchmarks & Strategy Guide for Brands" reports a variety of businesses are gaining traction among the deep well of user-generated content from amateurs in TikTok. According to the report, Sports leagues saw the most significant average gain in followers at about 1 million, followed by sports media at 825,000. Conviva states, "The pace at which brands crack the TikTok algorithm can grow their follower base, which has created nothing short of a digital gold rush for market share with the growing app."