CTV Is Most Popular Video Ad Type Among Media Buyers

The Interactive Advertising Bureau finds in their "2021 Video Ad Spend & 22 Outlook" report that 76% of video ad buyers described connected TV (CTV) as necessary for a media plan.

The travel industry is expected to nearly double (from $700 million to $1.3 billion in 2022) their spending on video ads as airlines, hotels, cruise ship companies, and tourism agencies aim to reach consumers ready to leave their homes again.