Announcer-Read Spots Gain Greater Share Of Podcast Ad Revenue

According to Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers' study, host-read spots remain the most popular form of advertising, despite falling from 56% in 2020 to 55% in 2021, but have lost market share to announcer-read spots, which increased from 35% in 2020 to 40% in 2021