Digital Experiences Set Stage For Brands In Metaverse

Wunderman Thompson’s “Into the Metaverse” report projects brands must consider how to have a presence in the metaverse as more consumers continue to work, play and socialize virtually due to the pandemic. According to the report, 85% of global consumers think brands will need to have a digital presence to be successful, and 73% said it is easier to relate to a brand that has a digital presence.