TV Bundles Grow As Viewers Add Streaming Services

Hub Entertainment's "The Best Bundle" report reveals that as more households canceled their satellite TV or cable subscriptions, each viewer's average number of video sources has more than doubled from three in 2018 to seven in 2022.

According to the study, 77% of respondents said they planned to add to their current number of streaming subscriptions instead of replacing them. Also, the number of viewers who said they watched FAST (free ad-supported television) platforms has increased from 40% in 2020 to 58% in 2022.