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Out-Of-Home Ads Offer Good Value For Consumer Response

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Out of Home Advertising Association of America (OAAA) and Comscore found in their recent study that out-of-home (OOH) media effectively energizes consumer response and is a good value compared with other forms of advertising. According to the survey, 41% of consumers searched the internet after viewing an out-of-home ad in the past six months vs. TV at 45% and digital video at 37%.