Holiday Season Will Demand More Flexibility In Brand Messaging

Merkle’s “The 2022 Holiday Preparation Playbook” discovers brands must prepare to be flexible for the upcoming holiday shopping season amid various economic risks. According to the report, the biggest worry is the 40-year high in inflation will diminish U.S. consumers spending power for holiday gifts and travel. Merkle stated, “Holiday planning starts at the kickoff to summer and requires a well-thought-out strategy to get right. But don’t let these hundreds of hours over the course of several months make you rigid and stubborn to any sort of deviationionfrom the plan."