Bundled Entertainment Helps To Boost Consumer Loyalty

In their “Battle Royale” report, Hub Entertainment Research found that the average U.S. household uses 12.5 sources of entertainment, and of those, 6.2 are considered “must-haves.” According to the report, Spotify has the most loyal user base at 75%, followed by Google’s YouTube at 69%, Netflix at 68%, Crunchyroll at 67%, and Stadio Pro at 67%.