Influencers Tend To See Highest Engagement On TikTok


Nielsen InfluenceScope's "Building Better Connections: Using INfluencers to Grow Your Brand" report finds 71% of consumers trust the opinions of social influencers about products and services. TikTok leads with influencer engagement rates of over 20% at 103% with creators, followed by Instagram at 6.2% and Youtube at 3%.