RECMA's 'New-biz Balance' For 2018
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As in the previous ones, this sixth edition of the "New-biz balance” report is a final ranking of media agency networks based on the balance between accounts won minus departures. The retentions are listed but are not added to the New-biz balance as they are not new business. By creating a “Success Index," adding retentions to the new-biz balance, RECMA found the same ranking with MediaCom number one, by far.
