Inflation Worries Half Of Independence Day Shoppers


Although 84% of U.S. consumers plan to celebrate Independence Day, the historically high inflation has discouraged more than half of them (53%) from shopping, a drop of 71% from the Super Bowl in February and 75% for Easter in April. Only 17% of consumers said the pandemic would affect their shopping plans for Independence Day, a decrease of 62% from the Super Bowl. And, of those celebrating, almost half, 45%, will purchase alcoholic beverages.