Global Consumers Show Affinity For Inclusive Branding


A survey, "Inclusions Next Wave," conducted by Wunderman Thompson, spanning five countries, finds people worldwide (78%) favor brands that support marginalized communities. Representation matters in advertising, and many marginalized groups, such as the LGBT+ community (59%), feel excluded compared to the general population (42%). The same sentiment can be found in other groups, with 54% percent of underrepresented racial groups, 35% of disabled, 42% of females, and 26% of people over 60 expressing they feel left out.