Back-To-School Shoppers Look To Scrimp On Spending Amid Inflationary Pressures


Dentsu’s “Back-to-school Shopping 2022” reports more than four out of five (84%) parents said the economic situation is affecting their budget as they buy school materials for their kids. According to the report, 88% of back-to-school shoppers are looking for discounts or coupons that can be redeemed online or in stores, 82% are buying store brands, cutting trips to stores due to gas prices, and sticking to a strict budget.