Consumers Disdain Brands That Skimp On Quality To Cut Costs


Gartner's survey found that 62% of U.S. consumers said they would stop buying from brands that reduce product ("shrinkflation"_ sizes or quality ("skimpflaton") to cut costs. Seventy-five percent of U.S. consumers said they expect prices to continue to increase during the year's second half, and 65% said they'd cut back on purchases or stop buying particular products.