Amazon Sees Ad Growth As Brands Target Shoppers On Prime Day

According to Tinuiti’s “Amazon Ads Benchmark Report,” advertisers spent 62% more on Sponsored Display ads during Amazon’s two-day  Prime Day shopping event than last year. Amazon saw an increase of 8.5% from last year, resulting in a record $11.9 billion in sales.

Prime Day 2022, compared to Prime Day 2021, advertisers increased spend on Sponsored Products by 33% and Sponsored Brands by 40%.