Holiday Shoppers Have Tended To Seek Deals Earlier In Year

According to Experian’s “Our Guide to the 2022 Holiday Shopping Season” report, holiday shoppers mainly look at various media outlets, such as digital and traditional newspapers, plus email and direct mail, for information about sales and promotions. In the past few years, consumers have started shopping earlier in the year, with 15% stating they make more than 45% of their holiday purchases in October, resulting in 32% of total holiday sales happening in October last year (up from 30% in 2019).