Rising Prices Boost Appeal Of Ad-Supported TV Among Viewers

Hub Entertainment Research’s “TV Advertising: Fact vs Fiction” finds the percentage of people who say advertising doesn’t matter if it appears in shows they care about increased 26% last year to 34% this year.  In addition, 59% of consumers revealed they can handle a certain number of ads if it leads to saving money rather than paying for an ad-free experience. However, advertisers and media companies need to be cautious of ad loads to avoid alienating viewers.