Social Media Offer Outlet For Consumer Displeasure With Brands

TechSee’s “2022 State of Customer Loyalty and Churn” report discovers that consumers have become less loyal to brands within the last two years, and social media has given them a place to voice their dissatisfaction. According to the report, while 61% of consumers are most likely to share their negative experiences about brands with their family and friends, a growing number (18%) have announced their disapproval on social media or online forums, and only 3% complain to the news media. As a result, the findings suggest marketers stay aware of social channels like Facebook, Twitter, and TikTok and respond quickly to complaints.