'Second-Screening' Is Popular Among Canadian TV Viewers


The Trade Desk and researcher YouGov's "Discover the Future of TV" study finds that 63% of TV viewers in Canada say they watch tv while also "second-viewing" (looking at their smartphone or a tablet). According to the report, 73% of Canadian TV viewers ages 18 to 29 watch content on their phones, and 66% watch on their laptops. Also, 70% of consumers ages 18 to 44 responded they are cutting the cord, reducing service, or not subscribing to a traditional TV package.