Remote Work Hinders Creativity For Some Marketers


According to Optimizely’s report, 91% of global marketers surveyed said remote or virtual work affected their ability to deliver exceptional customer experiences, while 92% said the ability to deliver content to the right audience was affected. Thirty percent of marketers said some of the roadblocks to creativity included a lack of urgency, while 26% said the spur-of-the-moment in-person meetings hindered creativity.