World Cup Offers Way For Brands To Reach Multicultural Audiences


According to My Code’s survey, the World Cup will provide marketers with opportunities to get the attention of multicultural consumers in the U.S., with almost 71% of multicultural men (compared to 56% of non-multicultural men) and 64% of multicultural women (compared with only 48% of non-multi-cultural women), excited to watch the World Cup.