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World Cup Offers Way For Brands To Reach Multicultural Audiences

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According to My Code’s survey, the World Cup will provide marketers with opportunities to get the attention of multicultural consumers in the U.S., with almost 71% of multicultural men (compared to 56% of non-multicultural men) and 64% of multicultural women (compared with only 48% of non-multi-cultural women), excited to watch the World Cup.