Brands Are More Likely To Reach Holiday Shoppers On Connected Devices


Samba TV and HarrisX found in their “Holiday Report” that 52% of U.S. adults do not have a cable or satellite TV subscription, making them unreachable for traditional campaigns on linear TV. According to the report, 79% of adults use streaming services, with 89% of Generation Z and 85% of millennial consumers stating they watch videos on their phones.