Marketers Have Room For Improving Customer Data Resources


Merkle’s “2022 Q3 Customer Engagement Report” finds marketers face an array of hurdles in harnessing their data to better their interactions with customers, with only one-third of marketers in the U.S. and U.K. stating they use data throughout their entire organizations. Thirty-nine percent of marketers said they store campaign data in channel-specific siloes, while only 4% store theirs in a central “data store.”