How Inflation, Supply-Chain Hurdles Affect Some Ad Budgets

Advertiser Perceptions’ “Macroeconomic Effects and perceptions Study” reveals 35% of advertisers cut their 2022 advertising budgets due to inflation or disruptions in supply chain. This percentage is down from 40% in July and August. Linear television experienced the most significant cuts among media channels, with more than 54of advertisers stating they had reduced their spending.