Spending On Video Programming Forecast To Slow To Decade Low

Ampere Analysis forecasts that media companies this year will face more significant economic pressure, limiting the growth of spending on original content to 2%, the lowest in more than a decade, excluding the pandemic slump.

“This is in stark contrast to 2022, during which global content spend is projected to have grown by 6% to $238 billion, driven primarily by subscription video-on-demand platforms,” the forecast said. “Despite some degree of caution in the second half of last year, SVOD services collectively spent over $26 billion on original content in 2022.”