Netflix, Disney+ Push AVOD To Top Streaming Category In U.S.
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Netflix and Disney last year expanded into ad-supported video-on-demand (AVOD) services,, marking a significant shift from their start as subscription-based platforms that didn’t carry advertising. According to Kantar's study, the addition of an ad-supported tier helped to make AVOD the fastest-growing category of streaming services in the fourth quarter of 2022.
The number of households with video streaming rose 2.5 million during the final three months of the year, reaching a total of 115.6 million in the United States. Household penetration of video streaming is now at 89%, Kantar said.
The number of households with video streaming rose 2.5 million during the final three months of the year, reaching a total of 115.6 million in the United States. Household penetration of video streaming is now at 89%, Kantar said.
