Consumers Prefer TV Ads Enhanced With More Information
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LG Ads' new study suggests that consumers have a generally favorable view of commercials that provide more information or interactive elements. About four out of five (82%) of U.S. television viewers said they liked enhanced ads overall, according to a survey by LG Ads, the advertising-sales unit of the consumer electronics giant.
About half of survey respondents (49%) said they are likely to engage with enhanced ads, which can show additional information such as a quick-response (QR) code that can be scanned with a smartphone camera. Almost all consumers (94%) said they felt the same or more favorable toward brands that use QR codes in their advertising, the survey found.
About half of survey respondents (49%) said they are likely to engage with enhanced ads, which can show additional information such as a quick-response (QR) code that can be scanned with a smartphone camera. Almost all consumers (94%) said they felt the same or more favorable toward brands that use QR codes in their advertising, the survey found.
