Gen Z Consumers Spend More Time With Digital Media Than With TV
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Generation Z's media habits are likely to significantly alter the advertising strategies of brands, especially as people born since 1997 expand their earning power. According to Hub Entertainment Research's study, this younger group spends more time watching non-premium videos and playing video games than watching traditional linear television.
“For those under 25, TV is just one of a constellation of on-screen activities,” Hub says in a report. “Gen Z respondents spend more time on both gaming (22%) and non-premium videos on platforms like YouTube (21%) than they do watching TV shows (17%).”
“For those under 25, TV is just one of a constellation of on-screen activities,” Hub says in a report. “Gen Z respondents spend more time on both gaming (22%) and non-premium videos on platforms like YouTube (21%) than they do watching TV shows (17%).”
