Local TV News Delivers Ad Impressions More Efficiently Than Streaming
}
Television Bureau of Advertising (TVB) finds local news broadcasts on television deliver many times more advertising impressions than streaming platforms do.
The trade group’s analysis partly contradicts a monthly report by Nielsen showing that streaming has a higher percentage of total TV viewing than linear platforms do. Those reports include data for all streamers, including those that don’t have commercial breaks, according to the TVB.
The trade group’s analysis partly contradicts a monthly report by Nielsen showing that streaming has a higher percentage of total TV viewing than linear platforms do. Those reports include data for all streamers, including those that don’t have commercial breaks, according to the TVB.
