Lots Of Media Choices Yet We Stick With What We Know

When Nielsen looks at video streamers, Americans are pretty focused. Notably, its MediaTech Trender survey found that on all of the occasions they stream TV or video, almost two-thirds of adults who stream video content are likely to watch when they know exactly what they want. One-third will watch when they have a rough idea, and only 22% watch when they don’t know what they want before diving into the options.

For those who are still on the fence about what to watch, it gets a bit tricky when looking at how they make their choices.