Disrupting Brand Preferences

Disruptor consumers are of greater value to brands, particularly those with new andinnovative products...

Brands must allow for continuous interaction and feedback—where Disruptor consumers findtheir most value

Follow the lead of Disruptor brands: build consumer loyalty—as well as resulting LTV—through that cross-channel interaction...

And through 24/7, omnichannel options

As search, e-com sites and social platforms approach parity with TV, consider Disruptor- native (online/social) ways to drive brand awareness

Influencers hold sway over brand trust. Be both judicious in choosing partners and leverage the different roles each type of Influencer plays across the funnel

Super Influencers can be found across the social sphere, but have much higher participation than others in more passion- driven ecosystems