Ad-Supported Streaming Drives Most Growth For CTV
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According to Comscore's survey, CTV households with at least one ad-supported service, which typically is less expensive than subscription services or is free to consumers, grew 17% from 71.4 million in May 2021 to 83.7 million in May 2023.
The growth rate for households with ad-free services was slower at 9% -- from 74.1 million to 81.1 million -- in the same period, the data show.
The growth rate for households with ad-free services was slower at 9% -- from 74.1 million to 81.1 million -- in the same period, the data show.
