Advertisers in North America will waste $61 on average per Internet user on fraudulent advertising traffic in 2019. This is set to rise to $103 per user by 2023.
Fraud follows advertising spend. As a result, those advertising in North America must put the correct tools in place to monitor and block fraudulent traffic. To highlight the extent of this, Juniper Research anticipates that 36% of global advertising spend lost to advertising fraud by 2023 will be from North American advertisers, however the region will only account for 9% of Internet users globally.