Pay-Per-Click Campaigns Are Harder To Manage, Experts Say
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According to a yearly report, " The Stae of PPC," from auditing and monitoring software maker TrueClicks, fewer insights into pay-per-click campaigns have made them harder to manage than they were two years ago.
Almost half (49%) of PPC practitioners said managing campaigns has become more difficult because of the loss of data associated with automated campaigns such as PMax, a type of Google Ads campaign that uses the search giant’s machine-learning capabilities.
Almost half (49%) of PPC practitioners said managing campaigns has become more difficult because of the loss of data associated with automated campaigns such as PMax, a type of Google Ads campaign that uses the search giant’s machine-learning capabilities.
