More Marketers Say They'll Boost Upfront Spending This Year
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About a quarter (27%) of marketers said they plan this year to spend “a bit more” or “much more” in the upfront marketplace than they did last year, according to a survey by media-measurement company iSpot.TV. That percentage compares with 21% who planned to increase spending in the 2023 upfront.
More than half (54%) said they’ll spend about the same amount, a percentage that’s stable with last year.
More than half (54%) said they’ll spend about the same amount, a percentage that’s stable with last year.
