March Madness Showcases Growth In Women's Sports Viewership

This year’s NCAA college basketball tournaments were notable for a surge in viewership for the women’s games, as the University of Iowa’s record-breaking Caitlyn Clark captured attention as one of the greatest collegiate players of all time.

Her star power was evident as the Hawkeyes won a spot among eight remaining teams in the bracket.

Viewership for those games jumped 161% from a year earlier to 5 million on average, according to data from media-measurement company Samba TV.