Customer Identification Helps To Drive Repeat Purchases
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As more retailers sell advertising, the first-party data they collect from their customers is an important part of identifying their shopping behaviors. Identification not only can help media buyers to understand these audiences, but it also helps the retailer build a longer-term relationships with customers.
“Retailers with average ID rates above 40% saw repeat purchase rates that were 53% higher than the average,” according to marketing technology company Bluecore. “At the same time, retailers with ID rates below 10% saw repeat purchase rates that were 33% lower than the average.”
“Retailers with average ID rates above 40% saw repeat purchase rates that were 53% higher than the average,” according to marketing technology company Bluecore. “At the same time, retailers with ID rates below 10% saw repeat purchase rates that were 33% lower than the average.”
