TikTok's Ad Metrics Improved In Q1 As Marketers Sought Youth Audience
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Social-video app TikTok improved the value of its advertising inventory in the first three months of the year, according to the latest quarterly report from digital marketing agency Tinuiti.
TikTok’s median cost per thousand in January rose 9% from a year earlier, to reverse a 14% decline in the final month of 2023, according to Tinuiti’s data. The 15% growth in CPM for the quarter was the biggest since Q1 2023, when the cost of ad impressions rose 44% from the prior year.
TikTok’s median cost per thousand in January rose 9% from a year earlier, to reverse a 14% decline in the final month of 2023, according to Tinuiti’s data. The 15% growth in CPM for the quarter was the biggest since Q1 2023, when the cost of ad impressions rose 44% from the prior year.
