Consumers Favor Authentic Imagery Amid Gen-AI Growth
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Generative artificial intelligence, the technology that enhances a broadening range of software, is making the creative process more accessible to more people. It has a dark side, as seen with recent incidents of deepfake pornography that incorporates images of celebrities such as singer Taylor Swift.
The misuse of Gen AI has bolstered consumer needs worldwide for authenticity, especially since the metaverse doesn’t provide the same kind of escapism as in-real life does. Brands should consider consumer attitudes toward the technology in their respective markets, a report from Getty Images suggests.
The misuse of Gen AI has bolstered consumer needs worldwide for authenticity, especially since the metaverse doesn’t provide the same kind of escapism as in-real life does. Brands should consider consumer attitudes toward the technology in their respective markets, a report from Getty Images suggests.
