Retail Media Sees Strongest Growth In Q1 Spending
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Retail media networks during the first quarter of this year experienced the strongest growth in spending by advertisers with a 24% annual gain, according to the latest spending treds report from digital ad platform Skai. Paid social media saw 17% growth, followed by paid search at 6%.
“There is still broad-based growth across retail media, with similar contributions from all manner of ad types, industries and advertisers,” the Skai report said. “This growth is not coming at the expense of performance.”
“There is still broad-based growth across retail media, with similar contributions from all manner of ad types, industries and advertisers,” the Skai report said. “This growth is not coming at the expense of performance.”
