Consumers Face Obstacles To Making Decisions About Purchases
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The availability of product information on the internet has given consumers the tools to make more informed decisions about what to buy and how much to pay. However, many consumers also have faced frustrations in the path to purchase, according to a global survey by consulting firm Accenture.
Three quarters of consumers said they feel bombarded by advertising, while 74% said they walked away from purchases because they felt overwhelmed, Accenture’s research found.
Three quarters of consumers said they feel bombarded by advertising, while 74% said they walked away from purchases because they felt overwhelmed, Accenture’s research found.
