Premium Long-Form Video Captures More Attention Than Digital Media
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Social media are mostly populated with user-generated content, which can make it engaging for people who want to see each other’s vacation pictures, dining experiences and photos of special occasions.
However, premium video content on television – including streaming platforms – has the power to provide advertisers with greater audience engagement, according to data compiled by trade group VAB for its report, “Laugh, Cry, Share, Buy: How TV & Streaming Influences [sic] Gen Z More Than Leading Social Platforms.”
However, premium video content on television – including streaming platforms – has the power to provide advertisers with greater audience engagement, according to data compiled by trade group VAB for its report, “Laugh, Cry, Share, Buy: How TV & Streaming Influences [sic] Gen Z More Than Leading Social Platforms.”
