OTC Customers' Thoughts On Cannabis Sales

Seventy percent of adults who are interested in cannabis and who today treat their ailment with OTC/Rx medications say they would consider treating with cannabis because of the perception that it’s more eective than OTC/Rx alternatives. 

Sixty-seven percent perceive cannabis to be healthier than OTC/Rx medications, and 69% are inuenced by the perception that cannabis is more natural than OTC and Rx alternatives. 

Just under 50% of adults currently treating an ailment with OTC/Rx medications would consider cannabis as a treatment because they perceive it to be cheaper/more cost eective. The key question becomes “Will perceptions turn into purchases and re-purchases?”