Retail Media Campaigns Are Effective In Customer Acquisition
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Retailers that sell advertising are effective at helping brands to acquire new customers, a key priority for marketers. However, the effectiveness of retail media campaigns can vary by product category, according to a study by adtech company Criteo, based on its analysis of more than 44,000 campaigns.
"In a world where new customers are increasingly hard to acquire, retail media proves to be a strong acquisition tool,” Criteo said in its report. “Our analysis shows that it consistently converts new to brand shoppers. For apparel & accessories, arts & entertainment and health & beauty, Criteo data shows that three in five people who clicked and purchased from a retail media campaign are new-to-brand shoppers.”
"In a world where new customers are increasingly hard to acquire, retail media proves to be a strong acquisition tool,” Criteo said in its report. “Our analysis shows that it consistently converts new to brand shoppers. For apparel & accessories, arts & entertainment and health & beauty, Criteo data shows that three in five people who clicked and purchased from a retail media campaign are new-to-brand shoppers.”
