Negative Political Ads Aren't Likely To Damage Consumer Brands
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As with past elections, political campaigns this year are vying with consumer brands for the attention of U.S. audiences. The competition and potentially divisive claims in political ads present another challenge for marketers that typically want consumers to form a positive opinion of their brands.
“Compared to the typically upbeat and positive tone of brand advertising, political ads often adopt a more serious, and sometimes negative, tone,” according to a study by researcher Ipsos. “This stark contrast can create a jarring backdrop against which brands have to try and make their messages heard and remembered.”
“Compared to the typically upbeat and positive tone of brand advertising, political ads often adopt a more serious, and sometimes negative, tone,” according to a study by researcher Ipsos. “This stark contrast can create a jarring backdrop against which brands have to try and make their messages heard and remembered.”
