Social Videos Inspire Travel Ideas For Millennials, Gen Z
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Younger generations of consumers are most likely to view short videos on social media to find things to do at travel destinations. Almost half (44%) of Gen Z and a third (32%) of millennials said they use video shorts in their trip planning, compared with only 15% of Gen X and 6% of baby boomers, consulting firm Deloitte found in its summer travel survey.
