Viewer Attention To CTV Advertising Rises In First Quarter
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Attention to advertising on connected television apps increased from 49.2% in the final quarter of last year to 51.5% in the first three months of 2024, according to data compiled by media-measurement firm TVision.
“This may be due to the large volume of CTV advertising spend on premium apps — defined as apps with both ad-supported and subscription-only tiers,” according to TVision. “The story is different when we consider only premium CTV ad inventory. The average for premium apps outperforms linear advertising norms for ad attention.”
“This may be due to the large volume of CTV advertising spend on premium apps — defined as apps with both ad-supported and subscription-only tiers,” according to TVision. “The story is different when we consider only premium CTV ad inventory. The average for premium apps outperforms linear advertising norms for ad attention.”
