LGBTQ Consumers Help To Set Trends For New Products
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According to VAB, about a quarter (27%) of LGBTQ consumers said they’re always one of the first of their friends to try new products or services, which is 23% more likely than non-LGBTQ consumers. The television advertising trade group analyzed data from MRI-Simmons for its study.
“LGBTQ+ consumers are more likely to be non-conforming trendsetters that try new products and have major influence over their peers,” according to the report.
“LGBTQ+ consumers are more likely to be non-conforming trendsetters that try new products and have major influence over their peers,” according to the report.
